Our campaign
“Insights,” the evolution of our global Zurich HelpPoint brand campaign, focuses on what matters most to customers. The “Insights” campaign builds on the successful campaign initially launched in 2008 which brought customer centricity to life in the insurance industry.
It conveys Zurich’s deep customer understanding and portrays positive situations customers are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint. Such situations can range from a breath-taking kite-surf ride, as they have wisely invested into their old-age plan, to a customer calmly driving his wife expecting their child to the hospital in the family car. The campaign also targets corporate and business customers by showing real cases when Zurich has been there to help. These range from large construction projects such as the expansion of the Panama Canal through to stories where Zurich helps mid-sized businesses manage their claims more effectively.
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Zurich print ads
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Zurich airport displays
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Zurich TV ads
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